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Downtown Raleigh is now a Destination

AUG 6, 2012

Ten years ago this fall, a group of more than 100 people began gathering in one of the largest extended brainstorming exercises in Raleigh.

The topic was a familiar one: how to bring Raleigh’s moribund downtown back to life and make the streets more “livable.” Few disputed that downtown needed rescuing. It had become a depressing place in many respects, one that employers were fleeing at an alarming rate.

When the advertising agency McKinney announced in 2002 that it would leave downtown, its CEO Brad Brinegar summed up the problem.


“This isn’t a destination place,” Brinegar said at the time. “It’s not the most interesting place in the Triangle in terms of someone driving up to the front door and making a statement.”

A statement is exactly what Citrix Systems made last week when it announced plans to relocate downtown and convert an old Dillon Supply warehouse into a funky high-tech workplace. The deal is the latest, and most emphatic, sign of downtown Raleigh’s resurgence ...

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