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Frontier Airlines Targets ‘Overpriced’ Routes in Expansion Push

JAN 13, 2016

Frontier Airlines, one of a trio of discount carriers roiling the U.S. airline industry, is sharply expanding service this spring by targeting routes where it thinks it can substantially undercut larger rivals, a top executive said.

Frontier this month announced 56 new routes it will begin by June. Though that’s a roughly 40% increase from the carrier’s current 120 routes, it represents about a 20% increase in total capacity. That’s because the Denver-based carrier will fly to many of the new destinations just three or four days a week, rather than daily.

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